reCreating Europe aims at bringing a ground-breaking contribution to the understanding and management of copyright in the DSM, and at advancing the discussion on how IPRs can be best regulated to facilitate access to, consumption of and generation of cultural and creative products.
The focus of such an exercise is on, inter alia, users’ access to culture, barriers to accessibility, lending practices, content filtering performed by intermediaries, old and new business models in creative industries of different sizes, sectors and locations, experiences, perceptions and income developments of creators and performers, who are the beating heart of the EU cultural and copyright industries, and the emerging role of artificial intelligence (AI) in the creative process.
These constitute the basis for reCreating Europe’s policy recommendations and best practices.
To fill the knowledge gap and grasp the complexity of the problems analysed, reCreating Europe couples the mapping of regulatory solutions, stakeholders’ perceptions and coping strategies with the collection of a wide range of data sets portraying the impact of digitization and copyright on patterns of consumption, creation and dissemination of cultural and creative content, their qualitative and quantitative evaluation, and the development of innovative analytical and measurement solutions. Its activities revolve around four main pillars.
Compared to previous studies, one of reCreating Europe’s main strengths is the parallel, comprehensive focus on five key groups of stakeholders – end-users, cultural and heritage institutions, individual authors and performer – creative industries, intermediaries -, whose needs are assessed along intertwined research patterns, and through a cross-disciplinary approach that innovatively merges different methodologies within the framework of a participatory research strategy. This stakeholder-based analysis is vital to capture the complexity of the phenomena and questions posed by the call for three basic reasons:
- It gives the possibility to look at oft-neglected subjects, such as vulnerable users and niche cultural/creative communities and sectors, offering a cross-cutting picture of the effects of digitisation, copyright and the DMS on access to culture and the creation of cultural and creative value.
- It helps to make a contextual assessment of the legal, economic and technological factors influencing access, creation and dissemination, avoiding the usual limitation of the analysis to a single discipline, stakeholder or legal domain.
- It places emphasis on alternative coping strategies adopted by stakeholders to fulfill their access, (re)creation and dissemination needs, analysing the innovative and positive contribution of such responses instead of simply treating them as distortions to be corrected by policy reforms.
reCreating Europe is supported by a consortium of renowned experts in the field of copyright, geography and economics of creativity, sociology of innovation, communication and media studies, cultural policies, Open Knowledge and access to culture, cultural policies, minority rights and disability rights. Partners will bring in their knowledge, expertise and results of previous projects, and use it as a springboard to answer to the blend of foundational and innovative research questions underlying the cross-disciplinary tasks envisioned by reCreating Europe to fulfil its goals.
reCreating Europe follows a stakeholder-centric structure. Each vertical Work Package (WP) focuses on a key stakeholder group:
- WP2 on end users
- WP3 on authors and performers
- WP4 on creative industries
- WP5 on GLAM (galleries, libraries, archives and museums)
- WP6 on intermediaries
To support the project’s vertical WPs, reCreating Europe has two horizontal WPs:
- WP1 on Management and Coordination, which is responsible for overall project coordination, scientific management and administrative management
- WP7 on Dissemination, Engagement and Outreach, which is responsible for disseminating project-related information and results, and fostering the engagement of key stakeholders and the general public through a wide array of activities and tools.